Vasu Challa – Case Study
How with One Video Ad Vasu Challa Became an Expert Financial Coach from an Absolute Nobody?
Background:
Vasu Challa was a financial advisor working with Happy Coin Fintech, a startup based out of Hyderabad with a mission to turn 1 lakh middle-class families Rich by giving them the right financial education.
The Challenge:
Like any startup, Happy Coin Fintech was having trouble reaching out to the right prospects and making them opt for its service.
The Situation:
Since traditional means of client acquisitions were way too costly and unpredictable for financial advisors, Vasu Challa was looking for a way through digital marketing that could make the whole process of client acquisition easier and cheaper for him. But neither the Facebook ads nor the youtube videos they did on their own got them any mileage whatsoever.
Gopal’s Intervention:
After a 1-hour long breakthrough call with Million Rupee Expert Empire Coach Gopal Krishnan, Vasu Challa was convinced that the skill in becoming an expert in his industry lies in telling the 3 stories the prospects want to hear. So he joined the first batch of Million Rupee Expert Empire Online Coaching in July 2018.
Using the Story Triangle method, he worked on to develop his ‘big idea’ and then to frame his 3 stories around it. Gopal and the entire Expert Empire Team helped Vasu in each and every step of his transformation from an absolute nobody into an expert, investors would look upon. He created three video ads in vernacular and crafted a webinar script following the Story Triangle method, that would make middle-class people (his target audience) queue up for his service.
The Outcome:
With his first video ad (in Telugu) out on 13 September, Vasu was able to generate 35,000 registrations for his webinars and 500 product sales in just 4 months. In effect, he and Happy Coin Fintech were able to create a revenue of 14.3 Lakh worth of sale so far from just one Video ad for his webinars.
Besides, he was able to charge his product 5X more than his initial pricing, and move on to create two more video ads which are still getting applicants for his webinars.
Happy Coin Fintech today has risen to the status of a expert financial advisory firm, with lots of positive reviews getting posted on their page every day. And Vasu is certainly regarded as an expert financial advisor, as vouched by his webinar attendees.
